denim [den-uhm]
-
noun
1. a heavy, z-twist, twill cotton fabric, typically blue, for jeans and other clothing.
virtue [vur-choo]
-noun
1. moral excellence; goodness; righteousness
2. conformity of one's life and conduct to moral and ethical principles; uprightness;
rectitude
Denim of Virtue [den-uhm ov vur-choo]
-
noun
1. a lifestyle that stays true to the heartbeat of Los Angeles
2. a company built upon integrity, honesty, and quality
3. Denim of Virtue is a Los Angeles-based premium denim company inspired by the glamour of L.A. and the big city
lifestyle, grounded on the principle that all good things can be attained through virtuous means. We pride ourselves
on the care and fine details put into crafting every garment bearing the Denim of Virtue name. Every step, from the
initial sketch to the final stitch, is created right here in the heart of Los Angeles.
4. We create the perfect cut for every man and woman, but preserve tradition in our signature styles: Grace, our boot
cut jean, Intuition, our super skinny jean and
Commitment
, our extreme flared jeans. We stay true to our name
by always making sure that fit is never lost, and not even the most minute detail is overlooked. It is our primary
objective to be a consistent, noteworthy and virtuous denim brand that can hold its own, not only in the birthplace
of premium jeans, but also around the world.
about us
